Today, she manages Bond Art + Science, a user experience consultancy, is the author of “Content Strategy for Mobile,” published by A Book. Karen McGrane Responsive Design is a Poor Man’s Content Strategy Responsive Design Won’t Fix Your Content Problem Mobile Only: 5 articles. Uncle Sam Wants You (to Optimize Your Content for Mobile). It’s easy to Karen McGrane on mobile, content strategy, fixing technology and the media culture.

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This is something Karen calls Adaptive Content.

May 04, Ciprian Rusen rated it it was confent. A Book Apart 8. Read more Read less. The author speaks from personal experience and it shows.

Karen McGrane on Content Strategy for Mobile | Lullabot

As with many collaborations between people and technology, our reach exceeds our grasp. Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. Customers who viewed this item also viewed.

But some of the time. Get fast, free shipping with Amazon Prime.

The Content Strategy Toolkit: The danger with an m-dot site is that you’ll fork your content into separate desktop and mobile versions. And all in the less time than it takes you to fly from New York to Chicago. The “for Mobile” bit is something of a misnomer, as the author explains, as it would be folly to pursue a separate content strategy for mobile platforms.


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Defining Your Mobile Content Strategy — UIE’s All You Can Learn Library

Get to Know Us. Having more refined tools, more effective tools, will certainly help. Shopbop Designer Fashion Brands. How can you be sure that your content will work everywhere, all the time?

Karen McGrane on Content Strategy for Mobile

There are some very compelling numbers and arguments in this book about when and why this is so. Feb 20, Graham Herrli rated it liked it Shelves: Amazon Drive Cloud storage from Amazon.

We also have a Reader Advisory Board. Maybe it’s because I haven’t had the chance to work on a project that involves content strategy and I’m not that invested in it. They cannot develop the strategy for you.

Oh, and try to get your executives to read and grok it. Other books in the series. I’d like to read this book on Kindle Don’t have a Kindle? Tags adaptive contentcontent marketingcontent strategycxminterviewskaren mcgraneuser experience.


That may be what type of device she is using, it may be her location or other contextual cues, it may be very personal information like her lifestage, income, relationship status or other cues.

Dec 20, Andreas rated it really liked it Shelves: Amazon Renewed Refurbished products with a warranty. Insert Content HereJanuary 10, She has worked in journalism and communications for over 15 years.

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Content Strategist Karen McGrane: ‘Content Marketing Isn’t a Strategy’

Please explain the main principles of adaptive content. For most companies publishing a website, the foundation is that they need to understand user tasks and goals and then deliver content that is well-written and answers user questions. My job is real and important and necessary. There’s only good writing.