Review: ‘Indispensable’ by Joe Calloway. In business, customer loyalty is priceless: the last thing you want to become is another faceless commodity. My Notes on “Indispensable” by Joe Calloway: indispensable. Stake out your turf and master it. Eg 3 pizza restaurants lined up on the same. Indispensable by Joe Calloway, , available at Book Depository with free delivery worldwide.

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Your email address will not be published. Notify me of followup comments via e-mail. You can also subscribe without commenting. Stake out your turf and master it Eg 3 pizza restaurants lined up on the same street: Your turf may be a product category or an area of expertise. The goal is to become that default choice in the minds of your customers. Get them to act on instinct. Cause tunnel vision, stop them thinking.

Become a category of one to your customers. What do we do best? What do we love to do?

What do our customers value? A classic mistake in business is to go after more customers by expanding your nidispensable or service offerings too far. Master the basics before you spend money, time and energy on innovation. Before diversifying to add products and services to develop new business, master the product and service you already offer. Getting better at your core will provide caloway with a much greater return in new customers and increased business with existing customers.


Help them see the link between what they do day in, day out, and how the company is trying to change the future through her and her contributions. That creates a powerful force to be reckoned with.

Tell them they cannot fail.

Empower them to take risks, try new approaches, find their own way. This provides indispensable service that locks them in only a very small number of customers take advantage Get back inside the box. They must trust your judgement What other businesses in your market are complementary?

Indispensable: How to Become the Company That Your Customers Can’t Live Without by Joe Calloway

Give your product or service away through them. Generate interest for them and new customers for yourself. Who else do your customers do business with? Selling is dead The idea of talking someone into buying your product is dead.

Get to know your prospects business inside out. Find out what your clients objectives are, and offer a product that helps them meet those objectives The 5 Ondispensable of behaviours that result in becoming indispensable Create and sustain momentum Decide.

Take the next step, then the indidpensable, then the next Develop habitual dependability Continuous connection Big picture outcome Engage, enchant and enthrall More Ideas When you create an indispensable business, you create hundreds or thousands of walking commercials — infinitely more powerful than a full-page ad Create value, then give it away.


If you have good stuff, people want more. Charge them for the high end. Give your best effort everytime.

Mistakes always give you information. Wake up and smell the personalisation.

Indispensable: How to Become the Company That Your Customers Can’t Live Without

Stay in front of customers and prospects with something that they can learn from, that is valuable. I never would have expected that. Provide consistent performance, dependability. Instil great confidence that issues will be resolved when they are handed to you. Make their lives easier. Some up what you do for your customers in six words or indispenasble is more powerful than any 3 paragraph mission statement Look at other indispensable businesses and look beyond the differences to figure out what your version of what they do is.

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